Every stage of my career has been an act of translation between worlds that rarely talk to each other.

I started as a journalist and editor, trained to take complicated matters apart and put them back together so they could be understood, on deadline, under scrutiny. That discipline never left.

Then came nearly two decades of co-founding and running agencies: in Barcelona and Cornwall, later in Munich and Berlin. Broader work than today: small teams, campaigns and media production, and a fair amount of product development, with communications at the centre throughout, including crisis communications. Then the work was mostly execution. Now it is mostly counsel. Those years shaped the work that sits at the centre today, long before it had a name.

In between, I led international communications for a European non-profit organisation, coordinating press work across its country offices, which taught me how differently the same message lands in different political cultures.

Today I advise independently. The newest layer of the work is technical: I build and operate AI-supported intelligence and communication structures myself, daily, in live use. I advise on these systems because I run them, not the other way around.

What runs through all of it: simplifying without flattening, building trust across borders and hierarchies, and staying in the room when it gets difficult.